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2026-11-12

Head of Marketing

Own how Hermes Intelligence is understood in the market: positioning, content in English and other relevant languages, the website, and account based demand for senior buyers.

Warsaw, Remote (EU) · full time

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Hermes Intelligence builds proprietary intelligence infrastructure for investors, corporates, and public institutions, the systems behind high stakes decisions where public data isn't enough.

Our buyers are senior, sceptical, and short of time. They distrust noise, and they notice when a claim can't be supported. We need a marketing lead who treats that as the brief.

About the Team

Marketing at Hermes is small and senior, and it sits close to product and to the CTO. We are one house with several systems behind it, Vextrum among them, each with its own job and its own buyer. The identity is deliberately restrained, and the work is to make a complex company easy to understand without making it louder.

The Role

You will own how Hermes is understood in the market: the position of the house, the position of each system, and the machinery that turns attention into the right conversations with the right accounts. You will begin as a hands on builder, writing and shipping, and grow into the lead of a team.

High scope. High quality. High stakes.

This role suits an owner with taste: someone who can write the whitepaper themselves, tell when a draft isn't good enough, and sit across the table from institutional clients and public sector leaders. We refuse red tape and hierarchy, but welcome people who build process and scale.

One thing to be clear about: we don't do volume for its own sake. We publish what we can support, and we judge marketing by whether the right people take the meeting.

What You'll Build

  • Positioning and messaging: A clear job, buyer, and reason to exist for each system, and a house that reads as one company.
  • The content engine: Whitepapers, one pagers, product pages, and case material, produced in English and at least one more european language, with you deciding what is worth saying.
  • The website: Narrative, structure, performance, and conversion, built with design and engineering.
  • Brand stewardship: Visual identity, tone of voice, and naming, held consistent across everything we send.
  • Account based demand: Campaigns, partnerships, events, and thought leadership aimed at a short list of high value accounts rather than a wide funnel.
  • The sales toolkit: Decks, demos, battlecards, and proposals, and a loop that carries what clients say back into our positioning.
  • Measurement that matters: Pipeline influence, account engagement, and message testing, not vanity metrics.

What We're Looking For

  • B2B Marketing Leadership: 7+ years in B2B marketing, with at least three leading marketing at a technology, data, intelligence, security, or advisory company.
  • Positioning Complex Products: A record of explaining technical products to senior buyers and turning that into pipeline.
  • Exceptional Writing: Editorial judgment, and the discipline to cut.
  • Account Based Marketing: Experience with long enterprise sales cycles and a small number of large accounts.
  • Product Fluency: Comfortable working with engineers and product leads to understand what is actually being built.
  • Languages: Fluent English, and any additional european language, or experience marketing across the wider European market, is strongly preferred.
  • Unwavering Ethics & Privacy: Strict adherence to legal and contractual boundaries in how we describe our work and our data.

Compensation & Benefits

  • Competitive base salary + equity discussion for the right candidate
  • Performance rewards tied to pipeline outcomes
  • Private healthcare
  • Remote flexibility within EU working hours
  • Regular team offsites and Worldwide travel

Skills

  • Positioning
  • B2B Marketing
  • Account Based Marketing
  • Content Strategy
  • Brand
  • 3+ years exp